How to Stand Out When There Are More Applicants Than Jobs
With unemployment on the rise and job openings shrinking (BLS JOLTS report), competition is tougher than ever. For the first time since 2021, there are more unemployed workers than open positions.
So how do you stand out when dozens (or even hundreds) of candidates are chasing the same role? You’ve got to know how you present yourself, the story you tell, and the value you bring. Here are six strategies to help you shine in a crowded market.
1. Turn Achievements Into Proof of Value
Numbers speak louder than job duties — quantify your wins to show impact.
Hiring managers don’t just want to know what you did. They want to see what changed because of you. Replace task-based bullets with results-driven ones.
Instead of: “Managed social media accounts”
Try: “Increased engagement by 35% through targeted content campaigns”
Pair measurable results with adaptability — show how you’ve taken on new tools, learned new systems, or pivoted when circumstances changed.
2. Make Your Answers Count
Skip the fluff — be clear, specific, and authentic in interviews.
In interviews, generic answers blur together. You’ll stand out by being specific and genuine. Instead of claiming, “I’m a good problem-solver,” share a short example of a time you solved a real issue.
The STAR method (Situation, Task, Action, Result) helps structure answers in a way that feels both professional and memorable.
3. Demonstrate What You Can Really Do
Go beyond titles — showcase projects, initiatives, and real outcomes.
Titles and job descriptions don’t tell the full story. Show initiative by sharing times you went beyond expectations. Did you propose a new process that saved time? Did you train others on a skill you taught yourself? These tangible examples prove you’re not just a fit — you’re an asset.
4. Connect Your Experience to Their Mission
Frame your story as the solution to the company’s goals and challenges.
Every company has priorities: cutting costs, expanding reach, improving retention. Your job is to position your skills and experience as a direct answer to those goals.
For example, if a company emphasizes innovation, highlight moments you introduced fresh ideas or streamlined a process. The more closely your story aligns with their mission, the more irresistible you become.
5. Put Transferable Strengths Front and Center
Highlight skills that work across industries — problem-solving, leadership, adaptability.
When openings are limited, flexibility is key. Emphasize skills that employers value everywhere: communication, leadership, data analysis, customer service, problem-solving. But don’t just list them — show how you’ve applied them in different roles.
Pair that with genuine engagement: show excitement for the role, ask insightful questions, and demonstrate curiosity. Enthusiasm makes a candidate memorable.
6. Build a Presence That Gets You Noticed
Your LinkedIn, portfolio, and online activity should reflect your best self.
Before an interview, many employers check LinkedIn. Make sure your profile is updated with:
A clear, keyword-rich headline
A strong About section that tells your story
Posts or activity that show engagement in your field
This digital presence reinforces your credibility and gives recruiters more reasons to reach out.
Final Thoughts
When there are more applicants than jobs, it’s not about being the loudest voice, it’s about being the clearest. Focus on showing results, telling authentic stories, and connecting your value to what employers care about most.
If you’re struggling to get noticed, Birch Group Career Growth Services can help. From resumes that highlight your measurable outcomes to LinkedIn profiles that attract recruiters, we’ll work with you to make sure you stand out in today’s competitive market.